bubly Launches Super Mario-Inspired Sparkling Water Flavors Ahead of Galaxy Movie

The worlds of gaming and grocery aisles are colliding in a colorful new collaboration as bubly unveils three Super Mario-inspired sparkling water flavors tied to the upcoming theatrical release of The Super Mario Galaxy Movie.

Hitting theaters on April 1, 2026, Illumination and Nintendo’s latest animated adventure continues the momentum of the blockbuster franchise. As anticipation builds for the film’s debut, bubly is expanding the celebration beyond the screen with limited-edition offerings designed to capture the playful spirit of the Mushroom Kingdom.

The collaboration introduces three movie-inspired flavors: Meteor Melon, Cosmic Swirl, and Dragonfruit Stardust. Each variety features specialty color-changing cans adorned with Lumas, creating an interactive visual moment as the beverage chills. The lineup also includes themed multi-packs, collectible Star Bits that unlock prizes, and hidden Galaxy Cans featuring Rosalina.

Michael Smith, VP of Marketing for bubly Sparkling Water, emphasized the generational connection behind the partnership. “Super Mario is one of the most timeless and beloved franchises in entertainment, inspiring a sense of adventure and exploration for fans of every generation. With our new color-changing cans, limited edition flavors, film-themed packs, Star Bits collection, and hidden bubly Galaxy Cans featuring Rosalina, we’re thrilled to bring the magic of this universe into the grocery aisle and be part of fans’ excitement leading up to the film.”

Dragonfruit Stardust blends pineapple and dragonfruit for a tropical-forward profile balanced with subtle tartness. Meteor Melon pairs watermelon with lime, offering a bright and refreshing take that is versatile for warm-weather sipping. Cosmic Swirl combines berry and vanilla for a sweeter flavor profile that nods to the trending “float” beverage aesthetic without crossing into dessert territory.

While bubly has traditionally focused on fruit-forward varieties, the inclusion of vanilla elements signals a broader flavor experiment aimed at younger audiences and gaming fans alike. The move reflects continued demand for playful crossovers that extend entertainment brands into everyday lifestyle products.

In addition to retail availability, the promotion includes a bubly Galactic Mission Giveaway and in-theater promotional activations at select Regal and Marcus Theatres locations. The limited-edition packs and specialty cans are arriving in stores nationwide now, positioning the collaboration as an early build toward the film’s spring release.