Regal Theaters Adds Exclusive DRIPS by Pepsi Wicked: For Good Beverages

Wicked Flavors Cast a Spell at Regal Theaters

As excitement builds for the release of Wicked: For Good, Regal Theaters has unveiled the perfect companion for fans heading to Oz. Partnering once again with Pepsi, Regal is introducing two exclusive DRIPS by Pepsi beverages inspired by the highly anticipated film. Designed to be as photogenic as they are flavorful, the new drinks bring a splash of cinematic color to concession stands across the country.

For those unfamiliar, DRIPS by Pepsi has become a fan favorite among moviegoers for its customizable, Instagram-worthy creations. Each drink combines bold flavor combinations with vibrant visuals that invite sharing online. More than just refreshments, they’ve become collectible experiences—flavors tied to specific films that turn a movie night into a memory.

In celebration of Wicked: For Good, Pepsi and Regal have introduced two enchanting limited-edition flavors: Tropicana Lemonade Good Witch Swirl and Mountain Dew Emerald Mischief. These playful pink and green concoctions embody the personalities of Glinda and Elphaba while keeping the movie’s visual magic alive in every sip.

According to Jake Bishop, VP and Head of Food & Beverage at Regal, “We want to give every moviegoer a memorable experience, and DRIPS by Pepsi adds a special twist for Wicked fans. Through our continued partnership with Pepsi, these Wicked: For Good-inspired flavors offer guests another exciting way to immerse themselves in the story and make this final chapter truly enchanting for all.”

The collaboration continues a successful partnership between Regal and PepsiCo Away From Home, which has elevated theater beverages into signature event tie-ins. As PepsiCo CMO Scott Finlow explained, “With DRIPS by Pepsi, we’re reimagining the moviegoing experience by crafting bold, playful beverages that bring our most iconic brands to life.” That innovative spirit makes it easy to see how this creative platform could expand into future blockbuster releases.

The first drink, Tropicana Lemonade Good Witch Swirl, celebrates Glinda’s charm and optimism while revealing her surprising depth. It combines Tropicana Lemonade with juicy watermelon flavor, topped with dark cherry boba that adds texture and color. Finished with a shimmering layer of edible glitter, the drink literally sparkles—making it the perfect pink companion for the Good Witch herself.

For those drawn to the darker side of Oz, Mountain Dew Emerald Mischief packs a punch of sour apple flavor with an electric-green hue. The base mix of Mountain Dew and Granny Smith apple syrup delivers a tangy kick, while sour apple boba and a few playful sour watermelon candies add a mischievous edge. The result is as bold, defiant, and fun as Elphaba’s signature shade of green.

Beyond their taste, both beverages highlight DRIPS by Pepsi’s core appeal: a multi-sensory experience that engages sight, taste, and imagination. The layered presentation and vivid colors make them ideal for social sharing, and their limited-edition status ensures they’ll be in high demand among fans eager to document their trip to the Emerald City.

Starting November 12, DRIPS by Pepsi Wicked: For Good beverages will be available exclusively at Regal Theaters nationwide for $7.99 per 16-ounce serving. The drinks will remain on sale while supplies last, perfectly timed for the theatrical debut of Wicked: For Good on November 21, 2025.

For moviegoers seeking a taste of enchantment, Regal’s latest collaboration proves that even the simplest concessions can deliver a little bit of magic—and perhaps a sip of something truly “wicked good.”