DRIPS by Pepsi Drops New Project Hail Mary Themed Beverage at Regal

DRIPS by Pepsi has had a huge influence on the Regal concession stand. The various beverages brought cinematically inspired creations to life. For example, everyone soared with delight as they sipped a Wicked: For Good inspired beverage while watching those magical moments. Now, DRIPS by Pepsi Project Hail Mary inspired drink joins the menu to everyone’s delight.

Available now, DRIPS by Pepsi added a new, limited-edition STARRY Astrophage Burst flavor. Sold exclusively at Regal Theaters, the space-themed beverage blends celestial flair with approachable flavor.

First, the vibrant deep-purple hue catches people’s eyes. It is far from a dark hole, but it captures the wonder of space. Even though all eyes will be on the screen, that smart color choice makes a bold statement.

Also, Astrophage Burst includes playful mix-ins. These additions are inspired by Rocky. Just like that character, the specialty ingredients almost steal the whole drinking experience. It is playful and fun, which is the purpose of any DRIPS by Pepsi offering.

Overall, the flavor is sweet and a touch tart. Starting with the STARRY, it is a sweeter lemon-lime effervescent beverage. Adding blue raspberry and cherry, it highlights juiciness. The flavor is both a touch nostalgic and forward-thinking. It captures the space-themed connection to the movie quite well.

Ready to order the perfect drink to sip while watching Ryan Gosling’s Project Hail Mary? STARRY Astrophage Burst is available now. It sells for $7.99 for a 24-oz drink. It is available at nearly 300 Regal locations nationwide.

The themed beverage launch reflects a broader shift across the theatrical exhibition landscape, where concession experiences are increasingly positioned as extensions of a film’s marketing campaign. Studios and exhibitors alike have leaned into immersive food and beverage tie-ins to create memorable in-theater moments that cannot be replicated at home. These specialty offerings help drive audience engagement while supporting additional revenue streams for cinema operators navigating an evolving entertainment marketplace.

For Regal, partnerships with global brands such as PepsiCo continue to reinforce the importance of premium presentation and experiential moviegoing. The DRIPS platform, in particular, has become a recognizable component of the chain’s strategy to connect theatrical releases with exclusive concession experiences. This approach aligns with industry-wide efforts to enhance the perceived value of attending films in theaters amid ongoing competition from streaming platforms.

The beverage’s connection to Project Hail Mary also underscores the film’s positioning as a major theatrical science-fiction event. Based on the bestselling novel by Andy Weir and produced by Amazon MGM Studios, the film has generated significant anticipation among both genre audiences and exhibition partners. Promotional activations such as themed concessions help build awareness and sustain audience interest in the weeks leading up to release.

Project Hail Mary arrives in theaters on March 20. Check with regmovies.com for more information.