Milk-Bone and DC’s Supergirl Celebrate the Special Bond Between People and Their Dogs
While superheroes make the impossible look easy, even these superhuman moments are better enjoyed with a friend. That pet bond is a sentiment that everyone appreciates. Milk-Bone partners with DC Comics’ Supergirl and Krypto to celebrate how dogs make people’s lives more fulfilled.
Pet parents understand that their four-legged family members make their lives happier. From the warm greeting upon opening the door to the late-night snuggles, the happy moments outweigh any chaos in between.
The new Milk-Bone, Supergirl, and Krypto partnership launches with special-edition Milk-Bone Krypto Soft & Chewy Mini Treats. The branded boxes feature Krypto.
As Stephanie Polefrone, Lead Creative & Content at J.M. Smucker Company, explained, "Milk-Bone treats have long given pet parents a meaningful way to build lasting bonds with their dogs. Our Supergirl partnership celebrates the deep connection portrayed through the bond between Supergirl and Krypto throughout the film, reflecting the joy and love that Milk-Bone brings to everyday moments between dogs and their humans."
“Any moment is better enjoyed with their steadfast companion.”
Although this brand partnership is slightly unexpected, it is a tangible way to celebrate a connection between the screen and real life. Creating engagement is key to making the promotion last longer. Even after the specially branded boxes disappear from the shelf, pet parents will continue to reach for the Milk-Bone box.
As excitement builds for Supergirl, people long for an opportunity to bring a new experience to their daily lives. While movie adventures seem out of this world, the Milk-Bone partnership invites pet parents to explore their own journey. Whether it is discovering a new experience down the street or jumping into the great unknown, any moment is better enjoyed with their steadfast companion.
The Milk-Bone Krypto Soft & Chewy Mini Treats featuring Krypto are in stores now for a limited time. Check with retailers for pricing and availability.
DC Comics Supergirl from Warner Bros. Pictures hits theaters on June 26, 2026.
