M&M'S Amas Veritas Spell and Snack Pack Delights Practical Magic Fans

Limited-Edition M&M'S Candies Recreate the Amas Veritas Love Spell with New Symbols Teasing Practical Magic 2

While Practical Magic fans happily sing the words about putting the lime in the coconut, that scene is only one of many memorable moments in the beloved film. Conjuring another sweet memory, M&M'S Amas Veritas Spell and Snack Pack will have people swooning over this magical offering.

Many people will remember the scene when young Sally Owens recites the "Amas Veritas" spell. Although that moment might not be as happily ever after as she would have liked, a new version can have people finding a sweet love of their lives. The iconic M&M'S candies have been transformed with special imagery that brings together the original film and its sequel.

According to Mars, the custom-designed M&M'S candies have eight symbols inspired by the love spell. Movie fans will recall that Practical Magic only had four symbols. The exclusive "extended verse" includes additional symbols that are a glimpse into the upcoming sequel.

While everyone will want to get their hands on these specialty candies, M&M'S offers a very limited drop. The Practical Magic M&M'S are available only on the brand's website. When guests purchase an M&M'S Milk Chocolate Fun Size Sharing Bag, they will receive the exclusive item. There is limited availability.

There are two candy drops at exactly midnight on September 3 and September 14. It is best to set an alarm to ensure that a purchase is made at witching hour.

To build excitement for the specialty candies, M&M'S collaborated with Camilla Belle, who played young Sally Owens in the original film. She will be featured doing a new spell featuring the candies on M&M'S social media.

Belle commented, "Playing young Sally Owens in Practical Magic is still one of the most special memories from my early career, so coming back to this moment 28 years later has been such a nostalgic experience. Revisiting this beloved scene with M&M'S and giving the 'Amas Veritas' spell a sweet twist has been such a delight. I can't wait for fans to recreate the spell, share the fun on social, and get excited for Practical Magic 2."

Looking at the candies, it will be interesting to see if each symbol is connected to a particular color or if they are applied randomly. Some people might want to see the eye on a blue candy versus a green one. Or, it might be better to see the musical notes on a lavender candy versus a peach one. Only time will tell if there are layered meanings to colors and symbols.

Additionally, it is unclear if all the symbols are equally dispersed in a package. Could having more or less of one symbol change the spell? Only time will tell if the symbol count is specific or random. Just like the people who think that green M&M'S have magical powers, they will want to speculate on the combinations of symbols and colors.

Even if movie fans cannot score one of these specialty packages, M&M'S are always a great movie snack. Whether eaten on their own or mixed with a big bucket of popcorn, the classic candies make any moment sweeter.

Practical Magic 2 arrives exclusively in movie theaters on September 10.