The Grinch's Grotto Coming to Select Malls This Holiday Season
"You're a mean one, 2020." It's been a year, to say the least, and even as the holidays approach, some may be feeling more grouchy than usual. Well, if you aren't quite feeling in the mood to take those traditional cheerful holiday photos with the family, there's a solution for you. Kilburn Live, a market leader in the Live Entertainment industry, has announced a new partnership with Dr. Seuss Enterprises, a global leader in educational entertainment, to create "The Grinch's Grotto," an imaginative take on holiday photoshoots that will give guests a fun way to show off a bit of their grumpiness during what is still the most wonderful time of the year.
"If there was ever a year where The Grinch really would take over the holiday season, it's 2020," said Kilburn CEO Mark Manuel. "It's been said even the meanest soul is moved by Christmas and at its core, this Dr. Seuss story is about finding your own way to redemption which is what inspired us here. It is great to be once again collaborating with our partners at Dr. Seuss Enterprises on this project. Through these challenging times, we still wanted to find a way to give families some joy this holiday season in a lighthearted and fun way. After all, 2020 has been a tough year, but it can't take away our ability to smile and laugh which are oftentimes the first steps of continued hope".
The event is presented in partnership with retail leaders such as Westfield Group, Brookfield Properties, Macerich, Turnberry, and Oxford. The launch will take place on Black Friday, November 27th, across a limited number of flagship malls throughout North America including ones in Los Angeles, Chicago, DC, Dallas, Houston, San Diego, Miami, Toronto, Northern California, and the New York Tri-State area. Guests will enter these free-standing locations for a one-of-a-kind visit with The Grinch in his special cave for a photo-shoot and other special surprises that are both intimate and in true Grinch fashion - socially-distant.
"Dr. Seuss famously wrote ‘Christmas Day will always be, just as long as we have we,'" said Susan Brandt, president of Dr. Seuss Enterprises, L.P. "This unique experience was created with that mindset and will give fans the opportunity to wallow a little bit in their grumpiness, but also remember how the holiday spirit can bring out the best in anyone-even a Grinch. The Kilburn team is excellent at capturing these types of moments and bringing them to life and we're sure that this will be something special this holiday season."
Complete with a burlap sack full of presents, a Grinch stylized holiday tree, and a backlit fireplace with hanging stockings just as depicted in the book, this true-to-form experience will place guests inside the classic tale in one of the most authentic ways possible. Guests will also be given the opportunity to pick a sign with their choice of a favorite 2020 slogan to be placed in their photo with the Grinch. Sample slogans include, "You're a mean one, 2020" "2020: "Stink, Stank, Stunk," "2020 - How The Grinch Stole, Well, The Whole Year" and some positive ones including "The Grinch still can't steal Christmas!"
"The Grinch's Grotto" comes on the heels of the company's recent joint collaboration of "The Dr. Seuss Experience," a first-of-its-kind immersive journey through the iconic author's most famous books, that opened in Toronto last fall and produced record-breaking sales, which will return in 2021 marking its U.S. debut.
Tickets for each engagement will go on sale on November 12th. Tickets will be limited and it is recommended guests pre-book their visits online prior to visiting. To see a list of locations and to pre-register for tickets please visit https://www.grinchgrotto.com/.