Universal Parks & Resorts has announced a brand-new permanent entertainment experience in Las Vegas. This original concept will bring to life Universal's vast library of classic horror films and today's most terrifying tales.
"Universal is known for our ability to deliver original, highly-themed, and terrifying horror entertainment experiences for millions of fans every year," said Page Thompson, President, New Ventures, Universal Parks & Resorts. "We are excited to give our global fanbase yet another way to get scared and have fun with fear in the heart of Las Vegas, the perfect place for this type of unique concept."
With a variety of unique, immersive, fantastic horror-centric experiences that surround high-energy food and beverage spaces by day turned haunting bars and eateries by night, the new concept marks the first time Universal has created a permanent horror experience beyond its theme parks. It will deliver on the thrills and frights its horror fans have come to love and excite anyone looking for a new level of experiential entertainment. The space will also feature a continuously updated experience, must-see seasonal events, and one-of-a-kind merchandise.
Universal has long defined the horror genre with its classic films featuring iconic characters such as Frankenstein, Dracula, The Mummy, and the Wolf Man - and redefined modern horror and suspense stories through collaborations with such high-profile filmmakers as Jason Blum, James Wan, and Jordan Peele. Only Universal could ignite the thrill and excitement of this genre in full scale and three dimensions.
No word yet on when the attraction will open, but Universal Parks & Resorts says it "looks forward to sharing more details about the concept along with the opening date."
