KFC and Johnny Knoxville Encourage a Safer Fourth of July with a Hilarious New Holiday PSA
While the new Jackass: Best and Last alerts viewers of the team’s potentially perilous actions, the July 4th holiday can get a little chaotic for normal people. Although the fireworks are best left to the professionals, some people push the limits, burn fingers, and step too far into the danger zone. This year, KFC and Johnny Knoxville encourage everyone to use their fingers as they are intended – to pick up some delicious fried chicken.
The Fourth of July and fried chicken go hand in hand. Whether it is a backyard barbecue or a day at the beach, those crispy, moist morsels deliver big flavor.
KFC has been part of those holiday traditions for decades. The original herbs and spices are just as delicious today as they were when the Colonel introduced them. Whether it is a bucket of chicken on the bone or a basket of tenders, everyone devours that meal.
This summer, KFC partnered with Johnny Knoxville to share some helpful hints about the iconic summer holiday. Since this year’s event is bigger, bolder, and more bodacious, some people might need a few helpful holiday tips.
According to a KFC spokesperson, “The Fourth of July is all about bringing people together over great food and memorable experiences. Since KFC is synonymous with Finger Lickin’ Good fried chicken, partnering with Jackass: Best and Last, directed by Jeff Tremaine and starring Johnny Knoxville, was a fun way to remind fans to celebrate responsibly, protect their fingers, and enjoy the holiday with plenty of fried chicken.”
The safest way to keep those fingers safe is to pick up KFC, not a lit firework.
In this special PSA, directed by Jeff Tremaine and starring Knoxville, the message is clear. Hopefully, people appreciate the warning.
First and foremost, this video is for entertainment purposes. Just like the Jackass movie, there are risks involved with dangerous activities. The safest way to keep those fingers safe is to pick up KFC, not a lit firework.
More importantly, this promotion is a fun crossover for KFC and Johnny Knoxville. Luckily, he did not transform into a Colonel. But making KFC and fried chicken craveable for a particular demographic is vital. The concept revitalizes fried chicken for a group that might be overly focused on protein-maxing.
Additionally, this video and savings promotion aligns well with the film. Unlike the Supergirl menu items, KFC kept it simple. Fried chicken, just like the Fourth of July, is a mainstay, a tradition. Repackaging it in a fun way revitalizes it, but it still has that classic appeal.
To encourage a KFC order, the quick-service restaurant is offering the Finger Lickin’ Fourth deal. A 12-piece chicken bucket is only $15 in the KFC app. The deal is available through July 11.
Jackass: Best and Last is now playing in theaters.
This Fourth of July and beyond, keep those fingers safe. Let big, bold flavor be the only explosive item on the holiday table.
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