Natalie is an architect who mostly designs parking garages. She is friends with her assistant, Whitney (Betty Gilpin; Glow) and her coworker, Josh (Adam DeVine; Pitch Perfect) who secretly has a crush on her. Natalie has a fundamental disagreement with Whitney and Josh about romantic comedies and spends hours one day explaining to Whitney why they are unrealistic. Later that same day Natalie gets mugged on the subway and is knocked unconscious. She then wakes up in the hospital in an "alternate reality" where handsome men find her sexy and she is suddenly a successful Architect whom people respect.
Realizing she has woken up in the very thing she despises…a romcom, Natalie has to try to find someone to fall in love with her so she can escape and get back to real life. While in the romcom she is pursued by Blake (Liam Hemsworth; The Hunger Games Series), a young billionaire who early that same day thought she was a secretary at her firm and was there to bring him coffee. When Blake falls in love with her Natalie finds she is still trapped and believes that Josh is really the one she is supposed to fall in love with. As Natalie runs to stop his wedding to a gorgeous, swimsuit model (Priyanka Chopra; Baywatch), she finally realizes the person she needs to love is herself.
Wilson does here much of what she does best – acting like the quirky, self-deprecating intelligent girl who uses humor for almost every situation. Hemsworth is fine as her love interest but it is her frequent co-star and on-screen love interest DeVine that offers the sweet, sentimental moments that make this movie melt your heart. Chopra is beautiful and plays her stereotypical role well. Together they fit well enough to make the film work.
Isn't It Romantic is a romantic comedy mocking romantic comedies which makes it slightly a cut above the rest. The idea has enough of a difference to make it entertaining while not really straying from the "formula". The dance sequences are well choreographed and the song choices in most cases hit the right note with the possible exception of the late Whitney Houston's I Wanna Dance With Somebody (no one besides Whitney should ever sing that song). The sets are overburdened with flowers making it look as if a florist threw up on New York City and the costume designer missed the mark on Wilson's wardrobe by often putting her in outfits that are too tight or that accentuate her flaws rather than hiding them.
The movie does offer a terrific message about loving oneself before anyone or anything else and finding one's self-worth and Wilson delivers it in the nicest possible way. While not your typical romcom Isn't It Romantic resembles one enough to make it a good choice for Valentine's date night. For what it is, the movie tries hard to be different and succeeds at least half the time.